University Marketing & Communications

The University of Mississippi

Creative Toolbox

Posted on: February 27th, 2014 by herman

Using “Ole Miss” and “University of Mississippi.” The tradition continues.

The following information is intended to describe as briefly as possible how we use the terms “Ole Miss” and “University of Mississippi.” There is no change from traditional usage of these names; one is formal and the other is informal. Our intent is to clear up any misconceptions drawn from recent (Aug. 2014) media reports or social media chatter. Questions not addressed here should be directed to the chief communications officer, who will coordinate with the provost in providing guidance. Neither the action plan nor this guidance changes the way our familiar name has been used traditionally. Instead, its purpose is to describe that use. The traditional practice you’ve used already is very likely the best practice going forward.

  • The action plan announced by the chancellor reaffirmed the use of “Ole Miss.”  Many have speculated on the meaning of the 2014 action plan without reading it. Some have been confused by observations made in the consultants’ reports, which were attached. While the consultants’ comments were helpful, not all of their observations led to action. You are encouraged to read the full report, but here are several of the key messages about using these names, taken from the original communication.
    •  “The vast majority of current students of all races embraces the name and does not attach any meaning to it other than an affectionate name for the university.”
    • National research indicates very positive associations with “Ole Miss.”
    • “And the affectionate term ‘Ole Miss’ is and will continue to be an important part of our national identity.”
  • Why was there a section in the chancellor’s plan regarding these terms? The issue was raised in the consultants’ reports. The chancellor’s plan responded by putting to rest the questions that had been raised about how we use the name “Ole Miss,” affirming this affectionate nickname for the university.
  • What is the traditional use of the term “Ole Miss?”  As the plan stated, “Ole Miss” will be used in the “traditional convention.” And the traditional approach includes using “Ole Miss” in the website address (, in email addresses (, in advertising, in student recruiting and in the many, many other instances where we communicate informally and affectionately about the university. Oftentimes, “University of Mississippi” and “Ole Miss” are used interchangeably in communications, and that will continue.
  • When have we traditionally used the formal name?  Diplomas, as always, will use the name “University of Mississippi.” News releases and other communications regarding academic matters, including research, grants and other formal announcements, will continue to use “University of Mississippi.” Our traditional usage is the same: the term “Ole Miss” is the informal name; the “University of Mississippi” is the formal name.
  • Is it ok to use both? Some units within the university have preferred to use “Ole Miss” throughout their communication materials. That practice will continue. Others have preferred the use of our formal name, “University of Mississippi.” That practice will continue. Some blend the two names throughout. That’s okay.

Who do I contact if I have questions? Please don’t hesitate to contact the university’s chief communications officer if there are questions. He will coordinate with the provost to provide any additional clarification not covered here. A good rule of thumb is to continue to use the two names as you have traditionally. Common practice for using these names was established well before the action plan was released on Aug. 1, 2014.


This toolbox is designed to provide guidance for the proper use and reproduction of UM logos, trademarks and images. In order to protect the integrity of the UM brand, strict adherence to these guidelines is required.


Anyone wishing to use any University of Mississippi trademark, image, or photograph used on any packaging (including hangtags, stickers), signage or product sold to the general public or to campus departments and organizations must obtain a license. In addition, promotional licenses must be obtained by companies or organizations wanting to associate with the University of Mississippi through any use of its trademarks. View current licensees: Please view this file by visiting


Kathy Tidwell, Manager,

P.O. Box 1848,
Contractual Services Management,
1111 Jackson Ave Center,
University, MS 38677

Branding Items

For a full guide to the official use, including logo colors, font and spacing, email The rules govern the use of UM logos, trademarks and images on items intended for use including but not limited to letterhead, business cards, e-mail signatures, web pages, notepads, pens, notebooks, reference materials and more.

The preferred use of the UM signature is in its horizontal configuration. When necessary for spacing limitations, an approved vertical configuration is available. Images below may be downloaded for use that is in accordance with this guide, and with all required licensing, if necessary.

Except in rare circumstances, and then only with approval from Kathy Tidwell, the logo may not be altered in any way. If you have questions about logo usage for your needs, please contact Kathy Tidwell.

Crest-UM Horizontal

CrestUM-Horizontal_186_2767-TMR CrestUM-Horizontal_black-TMR CrestUM-Horizontal_PMS2767-TMR

Crest-UM Vertical



PMS186_crest Black_crestPMS2767_crest

Primary Vertical – No Stroke

stacked-no_stroke-blue stacked-no_stroke-bluebox stacked-no_stroke-red

Primary Vertical – Stroke

stacked-stroke_blue-redbkgd stacked-stroke_red-bluebkgd stacked-stroke_red-blueStroke

Primary Horizontal – No Stroke


Primary Horizontal – Stroke


Email Signature


Download instructions

Digital Letterhead Template


Download letterhead templates

PowerPoint Template


Download powerpoint templates